Throughout 2020, iconic brand Farah will be celebrating their 100th anniversary with a series of collection launches, each one marking a seminal moment in popular culture and cementing Farah’s place at the heart of it.
For the lastest season, the brand travelled back to 1950’s America, a time before the advent of youth culture, where a generation of post-war adolescents were starting a cultural revolution. Employment and leisure time were plentiful, and for the first time in history the young had money and therefore a voice. This was the start of what was known as youth rebellion.
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