Proudly born on Carnaby Street, London in 1967, Merc Lodon is a brand that supports the red blooded, suited and booted, trend setting centre of a radical world.
Carnaby Street is known for bringing fashion, music and culture together in an explosion of youth and attitude. That included designers and boutiques that defined a generation, mainly focused on mod clothing and b ands who soundtracked a cultural revolution, and Merc London have been part of that since the 1960's.
The brands founder, known as MR J, was raised with that sixties mod sensibility, and Merc have continued on that path ever since, never going mainstream but forever staying sharp.
Merc were selling loafers to suedeheads, pinstripes to rudeboys, and dressed mods in fishtail parkas and monkey jackets as subcultures found their style Merc championed them all.
Then came the modern world we live in today, were old meets new. Reinventing themselves, restyling fits and modern to stay on top of their game.
Merc London is available online here and will also be available in-store when we re-opn June 16 2020.